Monday Myth Busting: The Myth — If It’s Good, I Must Not Deserve It
Have you ever had something good show up in your life — a compliment, an opportunity, a purchase, a moment of ease — and instead of enjoying it, you quietly wondered if you were actually worth it?
This week on Myth Busting Monday, Heather explores one of the most subtle and limiting beliefs many of us carry:
“I’m allowed to attract good things… I’m just not allowed to get comfortable with them.”
Using a simple but revealing real-life moment — Christmas shopping and discovering the true cost of an everyday perfume — Heather unpacks how unworthiness often disguises itself as being sensible, practical, or modest.
In this episode, you’ll explore:
- Why unworthiness isn’t loud — it’s quiet and habitual
- How we minimise, justify, or ration joy without realising it
- The difference between being grounded and playing small
- Why receiving is just as important as creating
- A gentle awareness experiment to help you let the good stuff land
This isn’t about money, luxury, or indulgence.
It’s about whether you allow what you consciously create to stay in your life.
Chapters:
- 00:09 - Exploring Self-Worth
- 01:01 - Embracing Abundance: The Myth of Unworthiness
- 03:45 - Questioning Self-Worth and Rituals
- 06:16 - Embracing Enjoyment and Abundance
- 07:18 - Embracing Goodness: The Journey of Receiving
This Week’s Awareness Experiment: “Let It Land”
When something good shows up this week, pause.
Don’t explain it away.
Don’t minimise it.
Simply say:
“I allow this to land.”
Notice what comes up — that’s where the work is.
If this episode resonated, share it with someone who struggles to receive, and tag @ChoosingHappyPodcast to let us know what you’ve been saving for “someday.”
For more support as you step into the next version of yourself, visit
Until next time —
Keep choosing happy. And let the good stuff stay. 💛
How You Can Connect with Heather and Support This Independent Podcast:
Please like, share with someone who may need to hear this today, and/or leave a review and support the podcast. I really appreciate it.
Tired of the same patterns keeping you stuck?
Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breaker
Want to dive deeper? Drop me an email: heather@heathervmasters.com
Join the conversation: Community | https://buymeacoffee.com/choosinghappy
More :
Feeling like your mind’s been running ahead of your soul?
Join Heather for The Power Pause Weekend—a two-part online retreat to rest, reset, and rebuild your creative rhythm.
Transcript
Hello and welcome to the Choosing Happy Podcast.
Speaker A:Let me start this episode with a question.
Speaker A:Have you ever had something good show up in your life and instead of enjoying it, your first thought was, am I actually worth this?
Speaker A:Is it really happening for me?
Speaker A:Is this too good for me?
Speaker A:Not dramatically, not out loud.
Speaker A:Just a quiet little check in that tightens the chest and is in the back of your mind.
Speaker A:Because today, I want to bust a myth that hides behind being sensible, modest, and not getting ahead of yourself.
Speaker A:And it shows up a lot at this time of year.
Speaker A:So stay tuned for today's Choosing Happy Podcast.
Speaker A:So here's today's myth.
Speaker A:If something feels good, abundant, generous, or high quality, I probably don't deserve it.
Speaker A:The other shoe is about to drop.
Speaker A:So we minimize it.
Speaker A:We justify it.
Speaker A:We save it for best.
Speaker A:We enjoy things cautiously, like they might be taken away if we get too comfortable.
Speaker A:And we tell ourselves that we're just being practical, we're just being real.
Speaker A:But underneath that, this is the myth that says, I'm allowed to attract good things.
Speaker A:I'm just not allowed to get comfortable with them, with having them.
Speaker A:And here's the truth.
Speaker A:And it's both uncomfortable and freeing.
Speaker A:If you accept that your thoughts, energy, beliefs, intentions, focus and actions shape what shows up in your life, then the good didn't arrive by accident.
Speaker A:You participated in its creation, which means unworthiness was never part of the equation.
Speaker A:You didn't attract things you're secretly allowed not to have.
Speaker A:What happens instead is this.
Speaker A:You.
Speaker A:You forget you're allowed to let them stay.
Speaker A:Let me tell you about how this showed up for me in a very ordinary and very revealing way.
Speaker A:I was Christmas shopping and I spotted the perfume that I wear every single day.
Speaker A:Not a special occasion perfume, not a saving it for best one.
Speaker A:My everyday perfume, the one I put on just before I start work.
Speaker A:Now I work from home for myself.
Speaker A:So I created a small ritual perfume on my work day begins.
Speaker A:It's my anchor.
Speaker A:It's my boundary, my professional anchor.
Speaker A:A signal to my nervous system that kind of says, this is the version of me we're being now.
Speaker A:This is work time.
Speaker A:I didn't overthink it when I bought it.
Speaker A:I was actually looking for the perfect scent for that exact purpose.
Speaker A:Purpose.
Speaker A:And there it was.
Speaker A:I manifested that bottle without any drama.
Speaker A:But standing there in the shop this time, seeing how much it would cost to replace, I felt it.
Speaker A:That flicker.
Speaker A:O, that's quite a lot for an everyday perfume.
Speaker A:Am I really worth that?
Speaker A:And that's when I stopped.
Speaker A:Because it wasn't about the perfume at all.
Speaker A:It was about whether this version of me, the one running her own business, holding her own boundaries, stepping, was allowed to enjoy something beautiful without justification.
Speaker A:And I noticed myself even questioning the ritual.
Speaker A:Maybe I should save it.
Speaker A:Maybe I don't need it every day.
Speaker A:Maybe that's a bit much.
Speaker A:And after a couple of days of just sitting with it, it became very clear I wasn't questioning the perfume.
Speaker A:I was questioning myself.
Speaker A:And then came the firm part of the gentleness.
Speaker A:Of course I'm worth it.
Speaker A: n of myself I'm attracting in: Speaker A:That woman doesn't ration joy.
Speaker A:She doesn't apologize for quality.
Speaker A:She doesn't confuse worth with restra.
Speaker A:So the ritual stays.
Speaker A:Perfume on workday begins.
Speaker A:No shrinking required.
Speaker A:So let's bust this myth properly.
Speaker A:Myth number one, wanting nice things means you're materialistic.
Speaker A:In reality, this isn't about money or luxury.
Speaker A:It's about whether you let good things stay once they arrive.
Speaker A:Myth two, you should earn enjoyment.
Speaker A:And the reality?
Speaker A:Enjoyment is not a reward system.
Speaker A:It's a state of being.
Speaker A:And myth three, playing small keeps you grounded.
Speaker A:Reality playing small keeps you familiar, keeps you small, not grounded.
Speaker A:Grounded people can receive.
Speaker A:So here's the part that most people skip.
Speaker A:Notice where you enjoy something and then immediately try to talk yourself out of it.
Speaker A:The internal negotiation, the justification, the quiet guilt.
Speaker A:That's not logic, that's conditioning.
Speaker A:And ask yourself, gently and honestly, if I attracted this, if I chose this, if it supports the version of me I'm becoming, why would I need to earn the right to enjoy it?
Speaker A:So here's this week's experiment, and it's simple yet powerful.
Speaker A:When something good shows up, a compliment, an opportunity, a purchase, a moment of ease, don't explain it away.
Speaker A:Don't minimize it.
Speaker A:Don't rush past it.
Speaker A:Just say quietly or out loud, I allow this to land and notice what comes up.
Speaker A:That's where the work is.
Speaker A:So especially at this time of year, with giving, receiving, endings, beginnings, and all the energy swirling, remember this.
Speaker A:You don't need to deserve what you consciously create.
Speaker A:You just need to stop rejecting it.
Speaker A:And if this episode nudged something in you, share it with someone who struggles to receive.
Speaker A:Tag a Choosing Happy podcast in the socials and tell me what's the thing you've been saving for someday?
Speaker A:And if you ready to step into the version of you that doesn't flinch at good things.
Speaker A:You'll find more support at Choosing Happy Dot Space.
Speaker A:Until next time, have a magical day.
Speaker A:Keep Choosing Happy and let the good stuff stay.
Speaker A:Thank you so much for taking the time to listen to this week's episode.
Speaker A:If you enjoyed it or think it would be valuable to others, please do share.
Speaker A:And if you really enjoyed it, please leave me a review.
Speaker A:It really helps the podcast.
Speaker A:All of the links are in the show notes and I look forward to seeing you next week on the Choosing Happy podcast.
