Episode 53 - The Power of Story with Jackie Wilson and Happy New Year 2024!
Wishing a wonderful New Year and health, wealth, love and happiness in 2024.
Thank you for joining me at this special time.
This weeks Choosing Happy Podcast interview is about the power of story in life and business. I got to chat with Jackie Wilson - who is passionate about using stories to engage, entertain and create powerful content, copy and communications.
Her passion and wealth of knowledge and experience shine through in this interview. I hope you enjoy the conversation as much as I did!
Discovering the Power of Storytelling in Business and Life!
In this episode of the 'Choosing Happy Podcast', host, Heather Masters, welcomes guest, Jackie Wilson, a former journalist who uses the power of storytelling in business.
Jackie shares her journey from journalism to content marketing and discusses the significance of crafting a narrative in business.
She underscores the impact of storytelling on brain science, its utility in delivering memorable messages, and shares how the 'hero’s journey' archetype can be applied in business storytelling.
Furthermore, they explore the potential pitfalls of oversharing personal experiences in storytelling, and provide recommendations for those trying to incorporate storytelling in their business.
A journalist by background, and with a vein of nosiness running through everything I do, I’ve written in many different contexts and capacities all my working life. A short while ago I dug into the power of storytelling in a business context and now I want everyone to know it, understand it, and use it! For all of our sakes and for a more entertaining content landscape!
00:01 Introduction to the Power of Storytelling
00:27 Interview with Jackie Wilson: From Journalism to Storytelling
01:38 The Journey to Discovering the Power of Storytelling
04:49 The Impact of Storytelling on the Human Brain
06:20 The Role of Storytelling in Business and Marketing
07:55 The Power of Metaphor in Storytelling
08:27 The Importance of Words in Storytelling
14:36 How to Use Storytelling in Your Work
27:06 The Challenges of Telling Your Own Story
32:38 The Power of Personal Stories in Building Connection
34:56 The Role of a Business Coach in Storytelling
36:15 Learning from a Successful Mentor
36:51 Feeling Disconnected from the Mentor
38:00 The Power and Pitfalls of Vulnerability in Storytelling
39:21 The Importance of the Story Arc
40:28 The Hero's Journey and its Role in Storytelling
42:18 The Use of Metaphors and Archetypes in Storytelling
45:53 The Power of Personal Stories in Business
47:26 The Influence of Language and Metaphors
50:17 The Role of Storytelling in Content Creation
55:32 Tips for Beginners in Storytelling
01:01:04 Closing Thoughts and Contact Information
01:04:33 Conclusion and Invitation for the Next Episode
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Copyright 2024 Heather Masters
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