Episode 53

Published on:

1st Jan 2024

Episode 53 - The Power of Story with Jackie Wilson

Episode 53 - The Power of Story with Jackie Wilson and Happy New Year 2024!

Wishing a wonderful New Year and health, wealth, love and happiness in 2024.

Thank you for joining me at this special time.

This weeks Choosing Happy Podcast interview is about the power of story in life and business. I got to chat with Jackie Wilson - who is passionate about using stories to engage, entertain and create powerful content, copy and communications.

Her passion and wealth of knowledge and experience shine through in this interview. I hope you enjoy the conversation as much as I did!  

Discovering the Power of Storytelling in Business and Life!

In this episode of the 'Choosing Happy Podcast', host, Heather Masters, welcomes guest, Jackie Wilson, a former journalist who uses the power of storytelling in business.

Jackie shares her journey from journalism to content marketing and discusses the significance of crafting a narrative in business.

She underscores the impact of storytelling on brain science, its utility in delivering memorable messages, and shares how the 'hero’s journey' archetype can be applied in business storytelling.

Furthermore, they explore the potential pitfalls of oversharing personal experiences in storytelling, and provide recommendations for those trying to incorporate storytelling in their business.

About Jackie:

A journalist by background, and with a vein of nosiness running through everything I do, I’ve written in many different contexts and capacities all my working life. A short while ago I dug into the power of storytelling in a business context and now I want everyone to know it, understand it, and use it! For all of our sakes and for a more entertaining content landscape!

Jackie's Links:

Jackie's Website

@inthebrick_house on Instagram


00:01 Introduction to the Power of Storytelling

00:27 Interview with Jackie Wilson: From Journalism to Storytelling

01:38 The Journey to Discovering the Power of Storytelling

04:49 The Impact of Storytelling on the Human Brain

06:20 The Role of Storytelling in Business and Marketing

07:55 The Power of Metaphor in Storytelling

08:27 The Importance of Words in Storytelling

14:36 How to Use Storytelling in Your Work

27:06 The Challenges of Telling Your Own Story

32:38 The Power of Personal Stories in Building Connection

34:56 The Role of a Business Coach in Storytelling

36:15 Learning from a Successful Mentor

36:51 Feeling Disconnected from the Mentor

38:00 The Power and Pitfalls of Vulnerability in Storytelling

39:21 The Importance of the Story Arc

40:28 The Hero's Journey and its Role in Storytelling

42:18 The Use of Metaphors and Archetypes in Storytelling

45:53 The Power of Personal Stories in Business

47:26 The Influence of Language and Metaphors

50:17 The Role of Storytelling in Content Creation

55:32 Tips for Beginners in Storytelling

01:01:04 Closing Thoughts and Contact Information

01:04:33 Conclusion and Invitation for the Next Episode

I do hope you find this episode useful. Please share if you think someone you know would benefit from the very powerful message. Please leave a review if you enjoyed it.

Heather Masters

Copyright 2024 Heather Masters

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About the Podcast

Choosing Happy
Helping Online Entrepreneurs navigate the chaos and trauma of current times, while exploring what it takes to thrive and be truly happy, no matter what life throws at you.
Today chaos is now the norm. Entrepreneurs are constantly confronted with shattering and accelerating change. This podcast explores the power behind Choosing Happiness irrespective of outside circumstances. Recognising that we are living in the 'unknown', Heather facilitates a search for what truly fulfils us from deep within ourselves, in order that we can handle anything that life throws at us.
Join her in her exploration of getting the best out of life and business.

Take a dive deep into diverse topics such as loving the work that we do, energy and state management, digital entrepreneurship, spirituality, money and so much more.

This podcast releases every Wednesday.
Once per month she has friends and guests join her, though primarily you can expect her to be helping you solo.
Each episode has actionable takeaways that you can implement in your life or business.

You can find this podcast in any podcast app on the planet including Apple Podcast, Spotify, Google Podcast and amazon.

And if you would like to subscribe you can do so on this page.

So if you are an entrepreneur looking to bring more joy, success, abundance and a sense of aliveness to your life and business, then this is for you.

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About your host

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Heather Masters

After struggling to feel comfortable in my own skin for years, and after living through many life and career/business changes, I finally discovered something that helped me get comfortable with the unknown and discover what it was I truly wanted, and to connect with that heartfelt knowing I hadn't been able to get clarity on. I have turned that into a system that helps techies, Entrepreneurs and online creatives (Artists, writers, techies and digital creators) overcome their blocks so they can step into who they really are, tap into their Creative genius and confidently show up in their lives like never before.

When you are tired of being tired...
My mission is to help you step out of old destructive patterns and beliefs that limit you and free you up to create the intuitively guided business and life that empowers and ignites you.

Create A Future Distinct From The Past.

And for those Awakened Entrepreneurs and Business owners, navigating a challenging and vastly changing world landscape, I have created the Online Success Academy, and focused one to one coaching programs, that help you traverse the chaos and take advantage of the new and exciting opportunities presenting themselves.