Episode 136

full
Published on:

29th Sep 2025

Wake Up and Smell the Coffee: Why 5am Routines Aren't for Everyone!

What if chasing someone else's "perfect routine" is the very thing sabotaging your success? In this disruptive Monday Myth Busting episode, Heather takes on one of the biggest lies in productivity culture: that there's a magical morning routine that will transform your life if you just follow it exactly.

Through hilarious personal failures (hello, 5 am challenge disaster) and hard-won wisdom, she exposes why guru worship is keeping you stuck and how your natural rhythms might be your secret weapon.

This isn't just about morning routines—it's about the courage to trust yourself over the latest productivity trend.

What's Inside:

  • Heather's brutal 10-day 5 am challenge that nearly broke her (spoiler: she works until 10 pm naturally)
  • The Christmas product launch disaster that followed all the "perfect" marketing rules but still flopped
  • The brilliant baking metaphor: why she can make the same Victoria sponge recipe and get wildly different results based on stress levels
  • Three myth-busting truths about why nothing works for everyone and nothing stays the same
  • The uncomfortable reality that energy and belief trump technique every single time
  • Why honest self-awareness beats guru worship (and saves your sanity)
  • Permission to trust your natural rhythms instead of fighting them

The Uncomfortable Truth:

You're not broken if the 5 am routine doesn't work for you. You're not failing if meditation makes you anxious or cold plunges make you miserable. Sometimes the "perfect" formula is missing the most important ingredient: YOU.

Key Takeaways:

  • Nothing stays the same, and nothing works for everyone—that Silicon Valley CEO's routine might be perfect for him but self-sabotage for you
  • Energy and belief trump technique every time—you can have the perfect strategy, but if your energy is off, "the flour takes it personally"
  • Honest self-awareness beats guru worship—ask what you already excel at rather than copying someone else's blueprint
  • Trust your natural rhythms instead of forcing yourself into someone else's optimal performance window

This Week's Awareness Experiment:

Instead of forcing yourself into another guru's "perfect" routine, pay attention to when you naturally feel most energized, creative, and productive.

Notice what conditions help you thrive. Maybe you're a 9 pm powerhouse, not a 5 am warrior. Maybe your perfect morning involves sleeping until 8 am. Trust that wisdom.

Perfect For:

  • Anyone exhausted by trying to copy other people's success formulas
  • Serial routine-starters who always burn out after a few weeks
  • People who feel guilty for not being "morning people"
  • Entrepreneurs tired of one-size-fits-all business advice
  • Anyone ready to rebel against productivity guru culture
  • Those seeking permission to honor their natural rhythms

Connect & Share:

  • Share your own routine experiment failures and unexpected discoveries with us @ChoosingHappyPodcast or email heather@heathervmasters.com
  • Tag someone who needs permission to quit the 5 am club
  • Leave a review sharing what "perfect routine" nearly broke you
  • Visit www.choosinghappypodcast.com for more myth-busting wisdom that actually sets you free
  • Subscribe for weekly episodes that choose authenticity over guru worship

Remember: The only perfect routine is the one that actually works for you, your energy, your life, and your natural rhythms. Everything else is just expensive self-sabotage.

How You Can Support This Independent Podcast:

Please like, share with someone who may need to hear this today, and/or leave a review and support the podcast. I really appreciate it.

Tired of the same patterns keeping you stuck?

Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breaker

Want to dive deeper? Drop me an email: heather@heathervmasters.com

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Transcript
Speaker A:

Hello and welcome to the Choosing Happy Podcast.

Speaker A:

And it's Monday.

Speaker A:

Myth busting again.

Speaker A:

And today I'm coming for one of the biggest lies in the productivity world, that there's such a thing as a perfect routine.

Speaker A:

You know the ones I mean.

Speaker A:

Those gurus telling you that if you just wake up at 5am, do cold plungers, journal for 20 minutes, meditate for 30 and drink bulletproof coffee while standing on one leg and you'll unlock the secret to success.

Speaker A:

You'll make those millions.

Speaker A:

But what if I told you that chasing someone else's perfect routine might be the very thing that's sabotaging your progress?

Speaker A:

Stay tuned for today's Choosing Happy Podcast.

Speaker A:

Now let me tell you about the time I nearly broke myself trying to be a 5am person.

Speaker A:

There was this 10 day challenge which was brilliant.

Speaker A:

It was really, really good.

Speaker A:

But it was about waking up at 5am sharp for a Zoom.

Speaker A:

Check in at 5:15.

Speaker A:

And this is the time when successful people start their day.

Speaker A:

They said, transform your life in just 10 days.

Speaker A:

And I managed it all.

Speaker A:

10 days.

Speaker A:

I dragged myself out of bed, zombie, walked to the compute and checked in with the other bleary eyed converts, often in their PJs.

Speaker A:

And it's absolutely wrecked me.

Speaker A:

And here's the thing they don't tell you.

Speaker A:

I often work until after 10pm I'm naturally productive in the evening, but apparently that makes me some sort of productivity failure.

Speaker A:

Right, then there was the Christmas launch disaster.

Speaker A:

Now I had everything the expert said I needed.

Speaker A:

Four consecutive weeks of Sunday Times ads, three days exhibiting at the Christmas show in Canary Wharf with massive, massive footfall.

Speaker A:

And statistically I should have landed at least 10 clients and got loads of inquiries.

Speaker A:

The results, crickets, absolute zero.

Speaker A:

I was following the perfect marketing routine to the letter.

Speaker A:

The same strategy that had worked before.

Speaker A:

But something was off.

Speaker A:

My energy, my belief.

Speaker A:

Maybe the timing, the formula was right, but the magic wasn't there.

Speaker A:

And absolutely nothing came of it.

Speaker A:

And here's my favourite example though.

Speaker A:

I can bake Victoria sponge using exactly the same recipe and ingredients and get completely different results based on my stress levels.

Speaker A:

When I'm relaxed and enjoying the process, I get gorgeous, tasty, fluffy cake.

Speaker A:

But when I'm pressured and rushing, I swear the flour takes it personally.

Speaker A:

And I end up with what can only be described as a crispy pancake.

Speaker A:

Same recipe, same ingredients, same oven, completely different energy, completely different outcome.

Speaker A:

So here's the uncomfortable truth about perfect routines.

Speaker A:

Mythbuster number one, nothing stays the same and nothing works for everyone.

Speaker A:

That 5am routine that transformed some Silicon Valley CEO brilliant for him.

Speaker A:

But if you're forcing yourself into someone's optimal performance window while ignoring your own natural rhythms, you're not optimizing your self sabotaging.

Speaker A:

Even joined the group, I can't remember what it's called.

Speaker A:

It's.

Speaker A:

It's the miracle morning.

Speaker A:

That's it.

Speaker A:

And no, just 5am is not for me.

Speaker A:

Myth Buster number two energy and belief trump technique every single time.

Speaker A:

You can have the perfect marketing strategy, the ideal morning routine, the flawless business plan.

Speaker A:

But if your energy is off or you really don't believe in what you're doing, if something feels forced, the flower takes it personally and you get a crispy pancake.

Speaker A:

Instead of success, people unconsciously read your energy.

Speaker A:

Mythbuster Number three Honest self awareness Beats guru worship Instead of copying someone else's blueprint, ask yourself, what strategies do I already excel at?

Speaker A:

When am I naturally most creative?

Speaker A:

What does my body actually need?

Speaker A:

And the answer to those questions are worth more than any one size fits all routine.

Speaker A:

And if you look at the strategies that you do for fundamental things in your life, even the ones like cleaning your teeth, when you really dig deep into the unconscious pattern that you use, you realize that you kind of apply this across most of your life.

Speaker A:

You apply it to the areas you fail as well as to the areas you succeed.

Speaker A:

And if you notice the areas you fail, you'll be running an excellent strategy that you could easily tweak to end up with a win.

Speaker A:

So the takeaway for this week, this is the awareness experiment.

Speaker A:

Instead of forcing yourself into someone else's perfect routine, try this.

Speaker A:

Pay attention to when you naturally feel most energized, creative and productive.

Speaker A:

And notice what conditions help you thrive.

Speaker A:

Maybe you're a 9pm powerhouse, not a 5am warrior.

Speaker A:

And maybe you do your best thinking in the bath, not during meditation.

Speaker A:

And maybe your perfect morning involves sleeping until 8am and starting slowly and again.

Speaker A:

Have a look at the strategies you run when you do something as basic as cleaning your teeth.

Speaker A:

And apply those that unconscious excellence to other areas of your life.

Speaker A:

Trust your natural rhythms instead of fighting them.

Speaker A:

And I'd love to hear about your own routine experiments, both the failures and the discoveries.

Speaker A:

What perfect routine nearly broke you?

Speaker A:

What unexpected approach actually worked?

Speaker A:

Share your stories with us at choosing HappyPodcast on social or email me at hazza hazavmasters.com if you want to share your story and be featured on the podcast.

Speaker A:

And remember, the only perfect routine is the one that actually works for you, even if it would horrify every productivity guru on the Internet.

Speaker A:

Sometimes the best rebellion has just been authentically yourself.

Speaker A:

Speak soon and have a great week.

Speaker A:

Thank you so much for taking the time to listen to this week's episode.

Speaker A:

If you enjoyed it or think it would be valuable to others, please do share.

Speaker A:

And if you really enjoyed it, please leave me a review.

Speaker A:

It really helps the podcast.

Speaker A:

All of the links are in the show notes and I look forward to seeing you next week on the Choosing Happy Podcast.

Speaker A:

Sam.

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About the Podcast

Choosing Happy
"For entrepreneurs who are tired of toxic positivity and ready for real transformation
Ready to break free from old patterns and choose joy in a noisy, demanding world?
You’re in the right place.

The Choosing Happy Podcast is where techies, entrepreneurs, transformational practitioners and creative souls come to reclaim happiness, shake up their mindset, and unlock more meaningful wins—no toxic positivity, just real stories, honest wisdom, and practical tools.

Hosted by Heather V Masters, certified trainer, coach, NLP master practitioner, and ex-corporate burnout survivor turned joy champion, every episode blends bold myth-busting, brutally honest moments, and uplifting insights.
Here, you’ll hear everyday tales about messing up, getting back up, and finding clarity in chaos.
This isn’t polished perfection—it’s raw, relatable, and relentlessly positive.

Whether you’re stuck in a rut, ready for a pattern break, or craving authenticity in your business and life, you’ll find strategies, experiments, and support to help you thrive.
Expect weekly bite-sized wisdom, longer deep-dives, and monthly guests who aren’t afraid to challenge the status quo.

What You’ll Get:
Real stories & hard-won lessons: The truth behind success—failures, pivots, and tiny happy experiments.

Mindset shifts for real life: Ditching the fluff and finding joy in the messy bits.

Actionable tools: Live tests, wins jars, A–B experiments, reframes you’ll actually use.

A vibrant, supportive community: Share your wins, get inspired, and rediscover what makes you happy.

Join us and choose happy—one honest conversation at a time.

Listen on Apple Podcasts, Spotify, or at www.choosinghappypodcast.com.
Connect with Heather, join the community, and let’s thrive together!

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Content is for informational purposes only, not medical advice. Techniques may evoke strong emotions; engage at your discretion. If facing trauma or mental health challenges, consult a professional. Heather V Masters isn’t liable for outcomes from applying this content. See full disclaimer for details.
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About your host

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Heather Masters

Hello, I’m Heather V Masters—your host of the Choosing Happy Podcast and a passionate guide for techies, entrepreneurs, and creatives ready to thrive!

As a certified Master coach, NLP trainer/ Master Practitioner, and hypnotist, I bring a unique blend of tools to help you break free from limiting patterns and choose happiness every day.
My journey began with corporate burnout, where I discovered the power of mindset shifts to transform my life. That spark led me to build thriving communities like the Creative Writing Tips Club and launch this podcast, where I share the strategies that helped me—and can help you—create a life you love. From NLP techniques to heartfelt stories, I’m here to empower you with actionable insights and a warm, authentic vibe.

When I’m not podcasting, you’ll find me coaching clients, writing, or sipping a cuppa while dreaming up new ways to inspire joy. Let’s choose happy together—join me on this journey!

Connect with Heather
Email: heather@heathervmasters.com

Community: www.choosinghappy.co.uk/community

Newsletter: https://www.heathervmasters.com/sundaynewsletter