Episode 121

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Published on:

25th Aug 2025

Monday Myth Busting: The "Do More, Take Massive Action" Lie

Monday Myth Busting - The "Do More, Take Massive Action" Lie

In this raw and honest Monday Myth Busting episode, Heather tackles one of the biggest lies in entrepreneurship and personal development: that "massive action" equals success. Through vulnerable storytelling about her own addiction to doing, she reveals why frantic activity often masks deeper identity issues and keeps us stuck in cycles of exhaustion and self-sabotage.

Key Topics Covered

  • The psychology behind "doing addiction" and why it becomes unconscious
  • How the need to constantly fix, learn, and figure things out is actually avoidance
  • The role of AI in helping us avoid showing up authentically
  • Why identity-level beliefs determine success more than strategy
  • The power of vulnerable humanness in an increasingly artificial world
  • The difference between "trying" and actually making things happen
  • How to check your energy before taking any action

Main Takeaways

  1. You can't out-hustle your identity - if you believe you're meant to fail, you'll prove yourself right
  2. Your identity is your operating system - strategies are just apps that won't work on faulty software
  3. Vulnerable humanness is your competitive advantage - especially in our AI-dominated world
  4. Energy matters more than activity - one aligned action beats a hundred desperate ones
  5. The antidote is simple - check your energy before you act

Chapters:

  • 00:10 - Reflecting on Your Progress
  • 00:43 - The Cost of Hustle Culture
  • 03:08 - Understanding the Roots of Failure
  • 05:31 - The Power of Identity in Achieving Success
  • 06:01 - Embracing Strategic Action

This Week's Action Step

Before taking any business action this week, pause and ask: "What energy am I bringing to this?" If it feels desperate or forced, stop and align your inner game first.

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Resources Mentioned

Next Episode

Tune in next Monday for another myth-busting session where we challenge conventional wisdom in personal development and entrepreneurship.

Tired of the same patterns keeping you stuck?

Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breaker

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Stop getting ready to get ready, and just... start.

Transcript
Speaker A:

Stop right now.

Speaker A:

How many tabs do you have open?

Speaker A:

How many courses are you halfway through?

Speaker A:

How many game changing strategies are you juggling while secretly wondering why you're still not where you want to be?

Speaker A:

How many goals have you got that are half finished?

Speaker A:

Here's the uncomfortable truth.

Speaker A:

That relentless do more, take massive action mentality is making you successful.

Speaker A:

It's making you exhausted, scattered, and ironically, less effective than if you did half as much in this episode.

Speaker A:

I'm calling absolute bull on the Hustle culture lie.

Speaker A:

And in the next few minutes I'm going to show you exactly why your desperate doing is sabotaging your success and what to do instead in today's Choosing Happy Podcast.

Speaker A:

Right, time for some real honesty here.

Speaker A:

I'm going to share something with you that makes me want to crawl under my duvet with a packet of chocolate biscuits and never come out again.

Speaker A:

But here we go.

Speaker A:

Being a doer became my addiction.

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And like all good addictions, I was completely unconscious of it.

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It came paired with this compulsive need to do another course.

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Fix something, figure it out.

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All clever little avoidance techniques around just being who I am.

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Messy, glorious, perfectly imperfect me.

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You can see in how many photos you see of me online at the moment.

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I was and am sometimes still terrified of being visible in all of my imperfections.

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And blimey, with AI now we can avoid showing up in our full humanness even more, can't we?

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And I know this because I've got the T shirt, the matching handbag, and probably the commemorative mug too.

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I do love a mug.

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All my not enoughness has been hidden behind doing, taking massive action, signing up for the next 40 day content challenge.

Speaker A:

And it's not that my content is bad, but it is invisible.

Speaker A:

I was rushing everything, doing just enough to be able to say, well, I tried, didn't I?

Speaker A:

I put in the work and I still failed.

Speaker A:

Must be true then.

Speaker A:

I'm a failure.

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I'm not good enough.

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I'm clearly not meant to be successful.

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The thing is, I've done this for years, moving from one strategy to another, one guru to the next, convinced it was a thing I was trying.

Speaker A:

That was wrong.

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But there was so much more to it than that.

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The root was who I believed I was, that I expected to fail at a deep unconscious level.

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I. I didn't have permission to succeed.

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Not really.

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And I proved myself right every time.

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And throw in a little bit of trauma and I was proving myself right.

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Always.

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I was always trying rather than actually making it happen.

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Like I was perpetually rehearsing for my life instead of actually living it that I constantly got caught in.

Speaker A:

Freeze.

Speaker A:

The truth.

Speaker A:

It was never about strategy.

Speaker A:

It was about belief, energy, intention, identity and a whole lot of baggage that would have had the Hulk on his knees.

Speaker A:

Here's what no one tells you about massive action.

Speaker A:

You can't out hustle your identity or your trauma.

Speaker A:

If you believe at your core that you're not meant to succeed, you your unconscious will make damn sure that you're absolutely right.

Speaker A:

All that frantic doing is just sophisticated self sabotage.

Speaker A:

Your identity, who you believe you are at the deepest level is like the operating system running your life.

Speaker A:

All the strategies and tactics are just apps trying to run on faulty software.

Speaker A:

No wonder they keep crashing.

Speaker A:

And here's the kicker.

Speaker A:

In our AI everything world, your messy, vulnerable humanness isn't just important, it's actually your biggest competitive advantage.

Speaker A:

People are drowning in perfect content and polished everything.

Speaker A:

They're craving someone real.

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Someone who gets it.

Speaker A:

Someone like them that they can relate to.

Speaker A:

So what's the antidote to this massive action trap?

Speaker A:

Before you do anything this week, and I mean anything, ask yourself one simple what energy am I bringing to this are you coming from?

Speaker A:

Please someone notice me or I know I can help solve this problem or the even worse one.

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I know I can't help, but I'm going to do this anyway.

Speaker A:

That's it.

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That's the difference between exhausting yourself and creating real impact.

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Solve the problems you know you can.

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When you operate from aligned identity, clear intention and genuine service energy, you don't need massive action.

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You need right action.

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And right action feels completely different.

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It flows.

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It energizes you.

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It works.

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Your Monday mission Before you post, call, launch or do anything business related this week, or anything in your life this week, pause and check your energy.

Speaker A:

If it feels desperate or forced, then stop.

Speaker A:

Get your inner game right first and then act.

Speaker A:

Trust me, one aligned action beats a hundred desperate ones every single time.

Speaker A:

Right then.

Speaker A:

Myth thoroughly busted for this Monday.

Speaker A:

You're not lazy if you're not in constant motion, you're strategic.

Speaker A:

Now go be gloriously, messily human and watch what happens until next Monday.

Speaker A:

Keep choosing happy and keep trusting that who you are is already enough.

Speaker A:

Thank you so much for taking the time to listen to this week's episode.

Speaker A:

If you enjoyed it or think it would be valuable to others, please do share.

Speaker A:

And if you really enjoyed it, please leave me a review.

Speaker A:

It really helps the podcast.

Speaker A:

All of the links are in the show notes and I look forward to seeing you next week on the Choosing Happy podcast.

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The Choosing Happy Podcast is where techies, entrepreneurs, transformational practitioners and creative souls come to reclaim happiness, shake up their mindset, and unlock more meaningful wins—no toxic positivity, just real stories, honest wisdom, and practical tools.

Hosted by Heather V Masters, certified trainer, coach, NLP master practitioner, and ex-corporate burnout survivor turned joy champion, every episode blends bold myth-busting, brutally honest moments, and uplifting insights.
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Heather Masters

Hello, I’m Heather V Masters—your host of the Choosing Happy Podcast and a passionate guide for techies, entrepreneurs, and creatives ready to thrive!

As a certified Master coach, NLP trainer/ Master Practitioner, and hypnotist, I bring a unique blend of tools to help you break free from limiting patterns and choose happiness every day.
My journey began with corporate burnout, where I discovered the power of mindset shifts to transform my life. That spark led me to build thriving communities like the Creative Writing Tips Club and launch this podcast, where I share the strategies that helped me—and can help you—create a life you love. From NLP techniques to heartfelt stories, I’m here to empower you with actionable insights and a warm, authentic vibe.

When I’m not podcasting, you’ll find me coaching clients, writing, or sipping a cuppa while dreaming up new ways to inspire joy. Let’s choose happy together—join me on this journey!

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Email: heather@heathervmasters.com

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