Episode 76 - Interview with Cassie Hicks

HeatherV: 00:00:00

Hello and welcome to this week's Choosing Happy podcast where I'm

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talking with Cassie Hicks and it's Woo

August and we're talking about energy,

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we're talking about intuition and

how to use it to get more out of your

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business, align with your clients and

attract exactly the clients you want.

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All this and more in this

week's Choosing Happy podcast.

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heather_2_08-07-2024_100754: Good morning

and welcome to the Choosing Happy podcast.

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I'm Heather Masters, and it's August.

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It's Woo Month, where we explore

all things energy, spirituality,

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and sixth sense to help you with

your life and business, especially

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in these uncertain times.

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Today, I have the greatest pleasure

to talk with the amazing Cassie Hicks,

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who is an experienced business and

energetics coach specializing in client

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attraction for ambitious entrepreneurs.

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Welcome Cassie.

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squadcaster-05if_2_08-07-2024_100753:

Good morning, Heather.

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Thank you so much for inviting me here

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heather_2_08-07-2024_100754: Oh, it's.

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A pleasure to have you.

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And could you tell us a little

bit more about yourself, about who

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you help and how you help them,

especially around the energetics part?

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squadcaster-05if_2_08-07-2024_100753:

Absolutely.

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So I'm Cassie Hicks and I help ambitious

fempriners to get fully booked with

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soulmate clients, but without hustle,

without bro marketing, uh, using

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energetically aligned strategies.

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And I'm a big proponent of human design.

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So I'm sure we'll be talking about that.

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I'm also a mom.

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I've got a rescue dog.

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And I've manifested my dream home.

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heather_2_08-07-2024_100754: Can you begin

then by telling us a little bit about your

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journey and how you found your way into

human design, energetics, and as you say,

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how you manifested what you've manifested

for yourself in your life as well?

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squadcaster-05if_2_08-07-2024_100753:

Yes, I mean, my background,

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I've had a career in marketing.

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So firstly corporate, and then

I ran a, I was a director of

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fundraising for a national charity.

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So I was effectively, you know, in

the marketing in the third sector and

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then started a marketing agency that I

ran for eight years very successfully.

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I started that up as a single mum going

through a divorce with two young children,

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built it up to six figures, everything on

the outside seemed very rosy and business

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was very, very successful, but I started

to feel like it was a little bit soulless

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and I was managing a team of eight.

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We had some really big clients, we're

handling a lot of money with ad campaigns,

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but there was, it just started to feel

soulless and at the same time I've always

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been interested in personal development

but I don't think I'd really embraced my

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spiritual journey until I got into my 50s

and um I started to have this internal

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struggle between my spiritual side and

the agency that I was running and what I

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really wanted to do is bring those pieces

together and it took me about two years

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to really fully integrate and embody.

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Marketing with spirituality.

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And I now, now that I'm in that

place, it, to me, it seems like the

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obvious answer for everyone that's

running a business, particularly

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conscious heart centered women who are

running businesses their lifestyle.

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And it's about fulfillment and

happiness, not just about making

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money and Being a business woman,

it's about that holistic lifestyle.

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And so for me, the manifestation

part has been very important too.

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So in terms of, I've manifested all sorts

of things in my life, relationships,

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cars, money, but most recently my

dream home, has been quite a story,

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as you probably know from the Fully

Booked for Entrepreneur Festival.

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Um, so for me, this is

a continuing journey.

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I've still got a long way to go, but

I'm attracting women who are quite

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often spiritually in the closet,

particularly if they've come from

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corporate, but they know that there's

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heather_2_08-07-2024_100754: Hmm.

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squadcaster-05if_2_08-07-2024_100753:

than just the strategies.

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heather_2_08-07-2024_100754: Okay.

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There's a lot there.

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So can we, can we go back?

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You said it, it took you two

years to really bring together

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the spirituality and the business.

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Can you tell us a little bit about that

journey just for other entrepreneurs who

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might be struggling with the same thing?

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squadcaster-05if_2_08-07-2024_100753:

Yeah, I mean, the word here is

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pivoting, and that's quite a trendy

word, isn't it now to pivot from

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one type of business to another.

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And so I, I thought it would be a very

easy pivot for me to go from running

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a marketing agency to being a coach.

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I had all the experience, I had

the client base, I had the brand.

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I had the audience and I just thought

I would wake up one day and decide

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I was going to be a coach and would

fall into place and it didn't.

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I actually burnt my business

to the ground and effectively

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started from scratch and then I

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heather_2_08-07-2024_100754: Right.

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squadcaster-05if_2_08-07-2024_100753:

brick wall after brick

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wall after brick wall.

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And that's why it took two years.

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And during that time I was serving

clients and running my business, but

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I was always going between the, Oh,

I'm doing strategy at the moment.

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And then, Oh, I'm doing

energy alignment over here.

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And I was running it as separate

programs and with separate clients.

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And for me, the difficult thing

about pivoting was that it was very

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much about me running the agency

was a bit like being working for

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a company where you're behind the.

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The company brand

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heather_2_08-07-2024_100754: Yeah.

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squadcaster-05if_2_08-07-2024_100753:

was when you're a coach, very, you're,

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you're, well I felt very exposed and

I felt very, it was very personal, um,

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and I found that really hard and I had

to do a lot of, huge amount of healing

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work, so I did a lot of shadow work,

this is where the human design came

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in as well of, Understanding myself,

understanding where I needed healing, um,

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clearing traumas and working with energy.

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heather_2_08-07-2024_100754: Yeah.

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squadcaster-05if_2_08-07-2024_100753: So

that two year process was the beginning

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of a, another, you know, major chapter.

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So I'm sure people can probably

relate to that as well.

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You know, you, you start with one

thing and that opens up another

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door and then you go through that

door and that opens up another door.

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So I hope that makes sense.

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heather_2_08-07-2024_100754:

Yeah, absolutely.

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Going through that.

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Did that lay the foundation for the

way you work with your clients now?

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squadcaster-05if_2_08-07-2024_100753:

Oh, absolutely.

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Yes.

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Yeah.

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I couldn't, I mean, you can't coach

somebody to go through something.

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I don't think if you haven't been through

something, you know, similar yourself,

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heather_2_08-07-2024_100754: Yeah.

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Yeah.

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squadcaster-05if_2_08-07-2024_100753:

with the, with the shadow work, I

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think for to do shadow work, you have

to have been through that yourself and

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experience the, the emotions and the

release and, and finding out where the

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blocks are and if you've got any trauma

and How that's connected to the mind body

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spirit, how that shows through in your

marketing and in your business results.

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heather_2_08-07-2024_100754: Yeah.

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Um, a question on trauma.

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This is just my experience, my

observation, and I just wanted to check

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in with you that, um, In my experience

at the moment, there are a lot of people

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who I speak with who don't recognise

that what's blocking them is trauma.

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They don't put themselves in,

you know, they don't think that

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they've experienced trauma.

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Because trauma, if you talk about it

generally, we tend to relate it to

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big events rather than significant

events, if that makes sense.

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squadcaster-05if_2_08-07-2024_100753:

Yeah, and I think as well trauma is

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one of those things that People think

it has to be something very extreme

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heather_2_08-07-2024_100754: Mm,

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squadcaster-05if_2_08-07-2024_100753:

when actually trauma can be something.

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I'm no, I'm not an expert in this at

all, but just from my own experience,

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trauma can be something that happened

in childhood that looking back as

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an adult wasn't a big deal at all.

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But as a child, the emotional intelligence

to cope with whatever the situation was,

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it can um, seem like a really big issue.

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And When something's triggered us in

any way, it gets stored in the body.

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And yeah, that becomes

a block later in life.

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And it's only if you're willing to do

the work and really face up to yourself

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and look at the things that are holding

you back in your business that you find.

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I know when you talk about, for me, trauma

goes very much with the word victim.

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And I always really resisted.

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Any thought that I was a victim in

any area of my life, I really pushed

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against that for a long time until

I realized that actually in certain

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aspects of my life, particularly back

then, it was around money stories.

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I was being a victim in

certain parts of my business.

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I just didn't want to acknowledge it.

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heather_2_08-07-2024_100754: yeah.

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squadcaster-05if_2_08-07-2024_100753: when

I was willing and able and ready to really

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face that part of myself and be honest

about it with myself that I could heal it.

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heather_2_08-07-2024_100754: Yeah, yeah,

I think that is really key because you

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can hear in exactly what you said, the

story, what story are you telling yourself

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that is supporting your limitations,

and that's usually where there's some

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trauma or something to heal, isn't it?

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squadcaster-05if_2_08-07-2024_100753:

I mean, everybody's got something.

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We've all, everybody has some

things to clear and everyone

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needs healing at a certain level.

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You know, it's a spiral that just,

can either let it take you up

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or you can let it take you down.

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heather_2_08-07-2024_100754:

Mm, absolutely.

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Mm.

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squadcaster-05if_2_08-07-2024_100753:

work and human design, which is about

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deconditioning, very much about choosing

to spiral up instead of spiraling

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down because we can naturally, as

humans, we have a negative bias

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within us and we have to consciously

choose to not get spiraled down.

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heather_2_08-07-2024_100754: So how

do you work with someone on that?

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Um, just as an example, not, you

know, you don't have to go into

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great depths because I'm sure there's

a lot, a lot involved in that.

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But what's your approach?

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squadcaster-05if_2_08-07-2024_100753:

on the situation but I'm, I'm very

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intuitive and this is again something

I didn't allow myself to sort of

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own for a long time in my business.

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for me it's, through a series of questions

that I'll ask clients and through the

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language that people use I their energy

and I can easily spot where the blocks

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are and what's holding them back through

the language that they're using and it's

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usually clear to me through people's

marketing too I can look at people's

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content on social media and it's again

it's very apparent to me where somebody's

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blocked or what's What they're not

saying that they want to say, you know,

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those sorts of, what do you call it?

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Sort of reading between the lines.

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So when I work with clients, I'm, say

I'm asking questions and then reading

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their energy, listening to their language

patterns and doing the same when I

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look at their, their social media.

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And that's really, we take it from

there, depending on the situation

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and the block and what it is that

they're trying to do in their business.

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heather_2_08-07-2024_100754: So taking

it into that aligned offer, that

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aligned attraction marketing, um,

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squadcaster-05if_2_08-07-2024_100753: Mm.

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heather_2_08-07-2024_100754: obviously

you're working with the blocks.

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What else do you work with and where

does human design come into that?

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squadcaster-05if_2_08-07-2024_100753:

So, Human design is a tool.

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And again, I struggled with this

because I don't want to be defined

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as a human design Although I do

know a lot about human design, I've

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been using it for about five years.

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But for me, it's a tool, the

energetics is, is a more powerful

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tool, but human design gives you

a roadmap to really understand how

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you're programmed energetically.

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And I've been doing recently is

really looking at the different types

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marketing and what goes into your

personal brand, like your messaging,

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what makes you magnetic to clients,

and looking at what part of your

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human design chart relates to that and

reflects those parts of your brand.

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of ourselves.

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so when I work with clients and we're

working with human design, we'll have a

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look at their chart and have a look at

the different aspects of their chart and

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how that affects their communication,

their content, their messaging, and

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how they can use that to connect with

clients, attract clients, and then convert

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clients into higher paying clients.

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So there's a lot, it's multi multifaceted,

it's, It's just a fantastic tool for

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giving those initial insights, but

the real, um, value in human design

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is when you give yourself permission

to really be who you are and to

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really own and embody your own energy,

and that's the part that's hard.

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Reading the charts is the easy bit.

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the, it's the embodiment.

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And that, that can take a long time.

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It's not something that you just

click your fingers and it's done.

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they say deconditioning takes seven

years, but obviously in terms of market it

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doesn't take that long, but it's really,

it really depends how willing and open and

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ready someone is for that next level of

their ascension, if you like, spiritually.

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heather_2_08-07-2024_100754: Yeah, yeah.

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Um, from my own personal journey, I

think you already touched on it, that

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sometimes it's, it's the willingness

to see the shadows, it's willingness

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to see that you're not showing up, that

you are, that you're not showing up.

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Supporting your own limitations,

that you are playing the

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victim card in certain areas.

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And that, that can be, um, also

the part that we resist most.

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Um, is that what you find?

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Yeah.

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Yeah.

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Yes.

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Yeah.

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Yes.

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squadcaster-05if_2_08-07-2024_100753:

Oh yes, but this.

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Oh yes, but you don't know the situation.

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Oh yes, but this.

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And it's really interesting.

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And you're right, the more that someone's

arguing for their limitations, the more

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it's like, okay, that's, that's where

you need to focus and heal and clear

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whatever it is that's, that's there.

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But.

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It's to me, it's, it's really interesting.

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It's a, um, you know, this

personal development journey

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and energetics and human design.

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It's intellectually.

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I'm just, I find it so stimulating because

it's, it's so interesting and it's just

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fascinating the psychology and what

drives people and transformations that

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people can have from one suggestion or one

word can completely transform somebody.

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it's, it's like magic.

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So for me, it's just really, um, you

know, seeing clients having those

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massive transformations, but what it is,

is that, that what seems like a small

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thing, maybe on a, during a session is

actually a key that's unlocking, you

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know, a whole chain of things underneath.

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heather_2_08-07-2024_100754: Yeah,

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squadcaster-05if_2_08-07-2024_100753:

then that, that allows people to

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really go and fly in their business.

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And suddenly people that didn't

want, I had a client who was,

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didn't want to do live streaming.

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She was really uncomfortable on

camera and she, she argued for

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her limitations and gave all the

reasons why it wasn't for her.

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And I know she, I remember she came on one

of my live streaming challenges and she

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was sort of the most, It was really, and I

just thought, okay, it's just not for her.

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You know, that's fine.

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She can her business a different way.

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Um, and then it was, she joined my

Align marketing program about five years

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ago where we, it was the first time

I taught human design with marketing.

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um, it was just one conversation

and it was like, you could see her

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whole physical appearance shift.

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It was, I mean, it was amazing.

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I've got it on video somewhere.

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you know, realized that actually what

she was arguing against was, was her

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strongest, um, strength, if you like.

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And from there, she, she's, never know,

I'm not going to mention any names,

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but she's someone that's really totally

natural on camera and totally in her

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zone and has just gone to amazing,

amazing heights in her business.

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heather_2_08-07-2024_100754: wonderful.

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squadcaster-05if_2_08-07-2024_100753:

that's just an example of how

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human design and energetics can,

you know, help completely sort of

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turn somebody's whole life around.

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heather_2_08-07-2024_100754: So, for

someone who's unfamiliar with human

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design, now I know it's a big topic, is

there a way you can summarize what it is?

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squadcaster-05if_2_08-07-2024_100753:

So human design is a mixture of or

286

: 00:18:39

combination of astrology, I Ching, the

chakra system the energetics in your body.

287

: 00:18:48

So it gives you a chart based on your

date and time and place of birth.

288

: 00:18:55

And it's a little bit like, so it is

linked to astrology anyway, but it's a

289

: 00:18:59

little bit like having a fingerprint or a

roadmap of your own energetic blueprint.

290

: 00:19:05

heather_2_08-07-2024_100754: Yeah.

291

: 00:19:07

squadcaster-05if_2_08-07-2024_100753: And

that's a starting point for understanding

292

: 00:19:10

yourself at a much deeper level.

293

: 00:19:16

heather_2_08-07-2024_100754: And

when did you discover human design?

294

: 00:19:21

squadcaster-05if_2_08-07-2024_100753:

Well, it was obviously more, I mean,

295

: 00:19:22

I said the first time I taught it

was five, about five years ago, so

296

: 00:19:25

probably five and a half years ago.

297

: 00:19:29

And, um, was working with a lady or I

knew a lady through networking locally

298

: 00:19:34

and she was offering readings looking

back I what she did actually wasn't a

299

: 00:19:39

human design reading it was something

else it wasn't human design it just

300

: 00:19:45

made me curious and I started looking at

human design and thinking wow you know

301

: 00:19:50

this is a great tool for understanding

um myself and being on that journey.

302

: 00:19:58

And it tied in with when I was coming

out of the spiritual closet and

303

: 00:20:02

learning about energetics and I became

a Certified Energetic Practitioner.

304

: 00:20:09

took two years.

305

: 00:20:12

So it was another piece of the puzzle

that just complemented the other

306

: 00:20:16

things that I was doing at the time.

307

: 00:20:18

heather_2_08-07-2024_100754: So, an

energetic breakthrough practitioner.

308

: 00:20:22

Can you explain that a little bit more?

309

: 00:20:23

No, it's okay, that one I haven't

actually heard of, so that's interesting.

310

: 00:20:30

squadcaster-05if_2_08-07-2024_100753: So

energy breakthrough is a particular method

311

: 00:20:34

that's taught to, and the the base basis

of that, of, of, of it is energetics.

312

: 00:20:41

So it's it's wealth energetics,

it's personal energetics, and

313

: 00:20:44

it's really the study of the.

314

: 00:20:47

the non physical part of ourselves.

315

: 00:20:50

I very strongly believe

that we are spiritual beings

316

: 00:20:53

having a human experience.

317

: 00:20:55

heather_2_08-07-2024_100754: Yep.

318

: 00:20:56

squadcaster-05if_2_08-07-2024_100753:

is that part of it, that unseen

319

: 00:20:59

part of us that's linked to source,

the universe, the quantum field,

320

: 00:21:04

whatever name you want to give it.

321

: 00:21:07

I don't like the word

God so I don't use God.

322

: 00:21:09

Um, but that, that unseen metaphysical

part of us, that bigger part of us.

323

: 00:21:20

if you buy into that philosophy, then

324

: 00:21:25

Energy Breakthrough is about working with

that higher part of ourselves to raise

325

: 00:21:32

consciousness and to raise vibration,

not in a rah rah way, but as I say, in

326

: 00:21:40

this way of spiraling up and up leveling.

327

: 00:21:43

And that.

328

: 00:21:44

Applies to all aspects of life,

including business, marketing,

329

: 00:21:48

manifestation, money, relationships,

health, and absolutely everything.

330

: 00:21:53

And the breakthrough method is, um,

a very intense training actually.

331

: 00:21:58

I had to do something like 36 case

studies with clients to get certified.

332

: 00:22:04

we looked at everything from masculine,

feminine energy, did a lot of shadow

333

: 00:22:09

work, inner child work, um, patterns.

334

: 00:22:15

Consciousness.

335

: 00:22:17

So all of those different aspects

that you would, I think, I'm,

336

: 00:22:21

I'm assuming that you and your

listeners know about energetics, but

337

: 00:22:24

heather_2_08-07-2024_100754: Yeah,

338

: 00:22:25

squadcaster-05if_2_08-07-2024_100753:

people don't, maybe I'm assuming that

339

: 00:22:27

people don't, but does that, does that

340

: 00:22:30

heather_2_08-07-2024_100754:

yeah, yeah, absolutely.

341

: 00:22:32

squadcaster-05if_2_08-07-2024_100753:

where,

342

: 00:22:32

heather_2_08-07-2024_100754:

sounds very, very powerful.

343

: 00:22:34

Sounds good, good.

344

: 00:22:36

Um, you mentioned manifestation and

money and I, This is my assumption.

345

: 00:22:43

I know I'm doing a bit of a mind read,

but with, with the financial markets

346

: 00:22:48

and with inflation and with people

losing their jobs, I think it's,

347

: 00:22:54

it's probably a great concern at the

moment around wealth and money and

348

: 00:23:02

how is there anything anyone

can do that's even a small thing

349

: 00:23:07

that begins to shift there.

350

: 00:23:11

Their fear around money.

351

: 00:23:14

squadcaster-05if_2_08-07-2024_100753:

Yeah.

352

: 00:23:15

And here's the thing, the moment you

say that you've got fear around money is

353

: 00:23:20

you're automatically sinking down into

those lower levels of consciousness.

354

: 00:23:25

And that will keep the money away.

355

: 00:23:27

heather_2_08-07-2024_100754: Yep.

356

: 00:23:28

squadcaster-05if_2_08-07-2024_100753:

So the best thing that you can do is to

357

: 00:23:30

not focus on the lack of money, to not

focus on what's going on in the world,

358

: 00:23:36

to not, to not focus on, oh, there's

a cost of living crisis and inflation

359

: 00:23:44

and all of those external things is

to really go within and focus on what

360

: 00:23:50

it is that you want to create in your

life and Money's a part of that because

361

: 00:23:57

we're human and money's the currency

that, you know, we have in our world.

362

: 00:24:02

But by focusing on the lack of something,

you're just bringing more lack.

363

: 00:24:07

heather_2_08-07-2024_100754: Yep.

364

: 00:24:09

squadcaster-05if_2_08-07-2024_100753:

And I know that's, it's, it's a hard

365

: 00:24:10

concept when somebody, and I know

because I've been there and actually

366

: 00:24:13

I'm in a transition period with

the house that I'm in, which has

367

: 00:24:18

triggered a lot of my money fears.

368

: 00:24:20

So I'm not saying it's

an easy thing to do.

369

: 00:24:25

The practice that can really help

people is rather than focusing on

370

: 00:24:30

what you don't have is to focus

on how you want things to be

371

: 00:24:35

and to focus on the potential.

372

: 00:24:39

And this is where energetics,

working with your higher self and the

373

: 00:24:42

quantum field, because the quantum

field is the field of possibility

374

: 00:24:48

and money can come very quickly.

375

: 00:24:50

And what I've discovered is that.

376

: 00:24:54

While I'm working really hard in

my business and I've got clients

377

: 00:24:56

coming in from different areas,

what's really surprised me is that

378

: 00:25:00

by doing the energetic work is that

money's coming from unexpected places.

379

: 00:25:06

heather_2_08-07-2024_100754: Right.

380

: 00:25:08

squadcaster-05if_2_08-07-2024_100753:

And working with energetics is

381

: 00:25:09

about allowing yourself to receive.

382

: 00:25:13

So it might be that you think,

okay, I'm going to launch a program.

383

: 00:25:16

I'm going to get 10 clients.

384

: 00:25:18

I'm going to charge 1, 500, you

know, so that's a 15k launch.

385

: 00:25:24

And you set yourself that goal

and you think, okay, that's where

386

: 00:25:28

the money is going to come in.

387

: 00:25:30

But actually, we can limit ourselves,

whereas if we work with the, with our

388

: 00:25:34

higher selves in the quantum and be

open to receive money from anywhere,

389

: 00:25:40

you might find that you get that or

more, but not in a way that you expect.

390

: 00:25:45

And it's about being open

to receive abundance.

391

: 00:25:50

And I've found that.

392

: 00:25:52

I've received recently a lot of gifts, so

not in itself, but gifts that are worth

393

: 00:25:59

a lot of money, if that makes sense.

394

: 00:26:02

heather_2_08-07-2024_100754: Yep.

395

: 00:26:02

Yes.

396

: 00:26:03

squadcaster-05if_2_08-07-2024_100753:

things, things that I needed, it would

397

: 00:26:08

have been easy for me to go into a place

of how am I going to afford it, I've got

398

: 00:26:12

these things that I want that I don't

have the money for at the moment, and

399

: 00:26:16

actually those things have all manifested.

400

: 00:26:18

Every, every single one of

them has manifested recently,

401

: 00:26:22

I haven't paid for them.

402

: 00:26:24

They've come from different

unexpected people, unexpected places,

403

: 00:26:28

unexpected kindness and generosity,

and that's the power of energetics.

404

: 00:26:36

And it's, in a way, I'm,

I'm, what's the expression?

405

: 00:26:42

Delighted, but not surprised.

406

: 00:26:45

So I think for people listening that

if you are in a situation where money

407

: 00:26:49

feels tight or the things that you that

you don't feel you can afford is to take

408

: 00:26:57

a big step back out of that situation.

409

: 00:27:01

And if you can, I'm in my, I offer

a 333 daily energy activation, which

410

: 00:27:08

is what I use every single day to get

myself to connect with the quantum

411

: 00:27:12

heather_2_08-07-2024_100754: Right.

412

: 00:27:13

squadcaster-05if_2_08-07-2024_100753:

and to work with my higher self.

413

: 00:27:15

And that process is what brings in these

things that I've manifested, including

414

: 00:27:20

the house and, and these things recently.

415

: 00:27:23

Um, so yes, if anybody wants

that, it's a free, it's 333, it's

416

: 00:27:29

three minutes, three times a day.

417

: 00:27:31

heather_2_08-07-2024_100754: Right.

418

: 00:27:32

squadcaster-05if_2_08-07-2024_100753:

And it It activates your energy and

419

: 00:27:35

gets you in a place where you're in the

receptive mode and able to, um, receive.

420

: 00:27:46

heather_2_08-07-2024_100754:

Because one of the things, just

421

: 00:27:48

squadcaster-05if_2_08-07-2024_100753:

Yeah,

422

: 00:27:53

heather_2_08-07-2024_100754: you can

want something, but again, come at it

423

: 00:27:57

from you know, I must have it, I must

need it, which is the wrong thing to do.

424

: 00:28:02

energy.

425

: 00:28:03

It's, it's kind of wanting

something but being able to

426

: 00:28:06

let it go in a way, isn't it?

427

: 00:28:09

If that makes sense.

428

: 00:28:10

So it's,

429

: 00:28:11

squadcaster-05if_2_08-07-2024_100753:

something so much you hold it,

430

: 00:28:13

it's like you squeeze it so tightly

because you want it and you, and

431

: 00:28:18

The mistake that people make is they

want, they expect it in a certain way.

432

: 00:28:22

So they think, okay, this has got to

come through clients in my business, this

433

: 00:28:26

money or this thing that I really want,

and they hold it really, really tightly.

434

: 00:28:30

And that just pinches off the

energy that stops it coming.

435

: 00:28:35

heather_2_08-07-2024_100754: yeah, yeah.

436

: 00:28:37

And, and also,

437

: 00:28:39

squadcaster-05if_2_08-07-2024_100753:

sorry, go

438

: 00:28:40

heather_2_08-07-2024_100754:

go, no, go on.

439

: 00:28:43

squadcaster-05if_2_08-07-2024_100753:

I was just going to say that the

440

: 00:28:44

important thing here, and this is

something I've learned that I've really.

441

: 00:28:48

has made a massive difference to me

is it's not so much the thing that

442

: 00:28:51

you want, whether it's money or a

physical thing, it's the feeling

443

: 00:28:56

that that thing's going to give you.

444

: 00:28:58

heather_2_08-07-2024_100754:

Yeah, the essence kind of thing.

445

: 00:29:00

Yeah.

446

: 00:29:02

squadcaster-05if_2_08-07-2024_100753:

say for example, um,

447

: 00:29:09

well, I'll give you a really good example.

448

: 00:29:11

I started playing the piano again after

a 30 year hiatus and I really wanted

449

: 00:29:17

a Piano, but I was living in a really

tiny house at the time had this got

450

: 00:29:23

myself, this is for first time manifested

this little electronic keyboard.

451

: 00:29:27

And then when I found my

dream home, guess what?

452

: 00:29:29

Had a piano and they said,

Oh, we don't want the piano.

453

: 00:29:31

Do you, you know, do you want it?

454

: 00:29:32

So I ended up with this

beautiful old piano.

455

: 00:29:35

So I manifested the keyboard

first and then the piano, but

456

: 00:29:39

actually it wasn't about the piano.

457

: 00:29:41

It was about how I feel

when I play the piano.

458

: 00:29:47

And it was about me putting myself

first and saying I love playing.

459

: 00:29:52

Why have I stopped doing something that

I, that brings me so much pleasure?

460

: 00:29:56

it's because I moved abroad and I

got married and I had kids and I had

461

: 00:30:00

a career and I put all these other

things first and put myself first.

462

: 00:30:05

back burner.

463

: 00:30:06

Of course, when the kids left home,

and I thought, right, no, it's

464

: 00:30:09

time for me, what, what do I really

enjoy in life that I'm not doing?

465

: 00:30:12

And I took up yoga, and the

piano was one of those things.

466

: 00:30:16

So manifesting the keyboard and

the piano wasn't about the keyboard

467

: 00:30:20

and the piano, it was about me.

468

: 00:30:23

It was about self love, I suppose, and me

putting myself first and thinking, what

469

: 00:30:27

do I really love and enjoy and want to do?

470

: 00:30:30

Do in my spare time and it

brings me so much happiness.

471

: 00:30:36

I play every day, and I'm doing

exams actually, and it just brings

472

: 00:30:39

me so much joy and happiness.

473

: 00:30:41

So if I wanted another piano now, I

would focus on that joy and happiness

474

: 00:30:47

that playing the piano brings me, rather

than the object of the piano itself.

475

: 00:30:52

So if you can take that concept,

you can apply that to anything.

476

: 00:30:55

So you want a certain amount of money,

why do you want that amount of money?

477

: 00:30:59

Is that, are you trying to

get out of survival mode?

478

: 00:31:03

it because you want your kids

to have more of something?

479

: 00:31:07

it that you really feel a bit stuck

in your life and you want to travel

480

: 00:31:12

and there's a fantastic retreat

in Mexico if only you had 10, 000?

481

: 00:31:16

And tapping into that feeling of

what's that thing going to give you?

482

: 00:31:21

How are you going to feel

when you have that thing?

483

: 00:31:25

And then here's the secret,

it's to find that feeling in

484

: 00:31:28

things that you already have.

485

: 00:31:31

heather_2_08-07-2024_100754: Hmm.

486

: 00:31:31

squadcaster-05if_2_08-07-2024_100753:

for me, again, using the piano

487

: 00:31:33

example, yes, You know, playing

the piano gives me so much joy.

488

: 00:31:36

And again, it's

intellectually stimulating.

489

: 00:31:39

I'm one of these people, I like

to challenge myself all the

490

: 00:31:41

time, otherwise I get bored.

491

: 00:31:43

I'm doing the exams because

I'm pushing myself to improve

492

: 00:31:46

and get better and better.

493

: 00:31:49

But so where else in my life

can I find that feeling of doing

494

: 00:31:52

something I really love and enjoy

and where I'm stretching myself?

495

: 00:31:56

Well, within my business.

496

: 00:31:58

Learning something new, learning new ways

to apply human design to marketing, new

497

: 00:32:03

ways to teach that, new ways to bring

clients in and support them with that.

498

: 00:32:08

So, again, for someone that's in a, in

a situation where they're worried about

499

: 00:32:14

money or they want things they don't

have, it's to find what's that feeling

500

: 00:32:19

behind it you're really trying to get to.

501

: 00:32:21

And then, Where can you find that today?

502

: 00:32:24

Like right now, listening to this podcast,

what's, where can you find that thing?

503

: 00:32:30

So I can guarantee you have

that feeling in your life.

504

: 00:32:32

You just don't, you're not seeing

it and you're not connecting

505

: 00:32:36

it to that thing that you want.

506

: 00:32:38

So I hope that's helpful.

507

: 00:32:39

heather_2_08-07-2024_100754: Yeah,

that's really, really powerful.

508

: 00:32:41

And just an extension, because I

know I've seen this on social media

509

: 00:32:46

recently, this kind of a for and against

doing what you love as a business.

510

: 00:32:52

And I think what, what, what that is in

effect is either doing the bro stuff,

511

: 00:33:00

which is not necessarily what you love,

but you think it's going to get you money,

512

: 00:33:04

or really aligning and Doing what you

love and even if what you're doing, maybe

513

: 00:33:12

you're working for someone now and you're

not enjoying it, but to actually make

514

: 00:33:16

the choice that you are going to enjoy it

can actually attract in more of what you

515

: 00:33:21

really want and opportunities to move.

516

: 00:33:24

So yeah, I think that's quite, because

I've just, you know, I've been observing

517

: 00:33:29

the different discussions around that

and, um, You know, recognizing that you're

518

: 00:33:36

doing what you love, but it is still a

business as well, if that makes sense as

519

: 00:33:40

well, because sometimes it's quite easy

to do a hobby and it kind of, you treat

520

: 00:33:43

it like a hobby rather than a business.

521

: 00:33:46

What are your thoughts on, on that?

522

: 00:33:47

Yeah.

523

: 00:33:51

squadcaster-05if_2_08-07-2024_100753:

interesting, isn't it?

524

: 00:33:51

I've, I've seen both sides.

525

: 00:33:53

I'm, I'm a big proponent of the do what

you love and the money will come, but

526

: 00:33:59

I've, I have seen the discussion where.

527

: 00:34:03

People say, you know,

your business isn't you.

528

: 00:34:05

You've got to separate the two

things and energetically your

529

: 00:34:10

business is a separate entity to you.

530

: 00:34:13

And the plus side of that is that

traumas and blocks don't have to

531

: 00:34:20

affect your business if you treat

your business as a separate entity.

532

: 00:34:25

But I, I, yeah, I mean, at the

end of the day, I definitely think

533

: 00:34:29

you've got to enjoy what you do

because otherwise, otherwise.

534

: 00:34:32

would you spend your time doing

something that you don't enjoy,

535

: 00:34:35

that doesn't light you up?

536

: 00:34:37

And here, going into the human design,

if you are a sacral, so if you're a

537

: 00:34:42

manifesting generator with the sacral

authority, which means that, that

538

: 00:34:48

you're, that's your sort of decision

making motivation, it's really important

539

: 00:34:53

that you are lit up and excited and

energized about what you're doing,

540

: 00:34:57

because otherwise it just drains you and

that comes through in your marketing as

541

: 00:35:02

you're just see this a lot with people

on social media, people that are just

542

: 00:35:05

going through the motions and following

other people's strategies and they're

543

: 00:35:09

ticking the boxes and, okay, I've done

my one post today and now I'm going to

544

: 00:35:13

send, do a couple of comments and send

some messages, tick, tick, but they're

545

: 00:35:19

not really, there's no, the energy is not

great behind it and you can sense that.

546

: 00:35:28

So yeah, I think I'm definitely

in the do what you love camp.

547

: 00:35:32

heather_2_08-07-2024_100754: I

think that takes us into AI as well,

548

: 00:35:35

where, you know, people are more,

549

: 00:35:37

squadcaster-05if_2_08-07-2024_100753:

thinking

550

: 00:35:37

heather_2_08-07-2024_100754: yeah,

more people are using AI posts, and

551

: 00:35:40

as you say, there's no heart, there's

no energy in that, and that, for those

552

: 00:35:46

that are afraid that AI will take over,

I think that is the big difference.

553

: 00:35:50

difference, if you're willing to

put yourself in your posts and

554

: 00:35:55

take the time to show who you are

and put your energy behind it,

555

: 00:35:59

that's going to differentiate you.

556

: 00:36:00

And also understand, as you say,

the energy of your clients and,

557

: 00:36:04

and what you can solve that AI

might not even be able to identify

558

: 00:36:10

because it's at an energetic level.

559

: 00:36:11

Yeah, yeah.

560

: 00:36:17

squadcaster-05if_2_08-07-2024_100753:

and you need a robot to write for you?

561

: 00:36:23

What does that say about where you're

coming from and why you're in business?

562

: 00:36:28

heather_2_08-07-2024_100754: Absolutely.

563

: 00:36:28

squadcaster-05if_2_08-07-2024_100753:

most of us heart centered entrepreneurs,

564

: 00:36:31

vempreneurs, we're in business because we

want to make a difference, we want to make

565

: 00:36:35

an impact, we want to change the world.

566

: 00:36:39

Most of the people in my world very

heart centered and coming from a place

567

: 00:36:48

of genuinely wanting to serve people.

568

: 00:36:52

that has to come from the heart.

569

: 00:36:53

And I can't, for me, AI, I love AI.

570

: 00:36:56

I think it's a brilliant tool.

571

: 00:36:59

And I use it for lots of different things.

572

: 00:37:01

But if you're going to speak from

the heart, and that's how you

573

: 00:37:05

connect with clients, you can't

do that with an AI written post.

574

: 00:37:11

heather_2_08-07-2024_100754: I,

I do have to say my experience in

575

: 00:37:15

helping heart-centered entrepreneurs,

especially spiritual entrepreneurs

576

: 00:37:21

who don't like to write, they would

rather use something like AI purely

577

: 00:37:29

because, um, they don't like to write.

578

: 00:37:32

And that's, that's been kind

of not a struggle, but, uh.

579

: 00:37:37

You know, getting, persuading them

to see the value in putting their

580

: 00:37:42

voice and writing it themselves.

581

: 00:37:45

And even if they use AI as an audio

tool, so they speak it and then

582

: 00:37:50

transcribe it, that that's coming from

them is much better than, um, getting

583

: 00:37:55

someone else to do it or using AI.

584

: 00:37:59

squadcaster-05if_2_08-07-2024_100753:

But if you don't like to write, then why

585

: 00:38:02

are you not doing videos or podcasts?

586

: 00:38:05

Because if you don't, people that

don't like to write, they tend to

587

: 00:38:08

be either like to speak or, you

know, there's lots of different

588

: 00:38:13

heather_2_08-07-2024_100754: Yes.

589

: 00:38:14

squadcaster-05if_2_08-07-2024_100753:

can do social media.

590

: 00:38:15

You don't have to write.

591

: 00:38:16

heather_2_08-07-2024_100754: Yeah.

592

: 00:38:17

Yeah.

593

: 00:38:18

squadcaster-05if_2_08-07-2024_100753:

So I would just say, do,

594

: 00:38:19

do what feels right to you.

595

: 00:38:21

And I used to have clients coming to

me saying, Oh, should I be blogging?

596

: 00:38:24

And I said, well, do you like blogging?

597

: 00:38:25

No, I hate it.

598

: 00:38:26

Well, don't do it then.

599

: 00:38:28

heather_2_08-07-2024_100754: Yeah,

it wasn't so much blogging as

600

: 00:38:32

emails and, you know, short posts

around launches and stuff, so, yeah.

601

: 00:38:39

You know, to help to

602

: 00:38:40

squadcaster-05if_2_08-07-2024_100753: So.

603

: 00:38:41

heather_2_08-07-2024_100754:

accompany the video even, so.

604

: 00:38:44

squadcaster-05if_2_08-07-2024_100753:

Yeah, do it in a way that you.

605

: 00:38:46

And I think that's the thing.

606

: 00:38:47

The minute someone says you should

be doing this, it kills your

607

: 00:38:50

energy and it kills your vibe.

608

: 00:38:53

heather_2_08-07-2024_100754: yeah.

609

: 00:38:54

squadcaster-05if_2_08-07-2024_100753:

And it puts you in that place of

610

: 00:38:57

slightly treading on eggshells

of, Oh my gosh, I've got to do

611

: 00:39:00

something I really don't want to do.

612

: 00:39:03

And it just stifles people's creativity.

613

: 00:39:06

And that's why it's so important, I

think, to really tune into your highest

614

: 00:39:12

and work with your higher self because

your higher self will always guide you.

615

: 00:39:15

heather_2_08-07-2024_100754: Yeah.

616

: 00:39:16

Yeah.

617

: 00:39:16

Yeah,

618

: 00:39:19

squadcaster-05if_2_08-07-2024_100753:

to do what comes up.

619

: 00:39:22

You know, you have to be prepared to

work with your higher self and a lot

620

: 00:39:25

of people will, they might be able to

tune in and get the guidance and that's

621

: 00:39:29

a, you know, that's a practice like

anything else, but they don't always

622

: 00:39:33

trust themselves to follow the guidance.

623

: 00:39:36

And I find actually a lot of the

clients I coach sort of fall into that

624

: 00:39:40

bracket where do the 3 3 3 process,

they're getting guided and then

625

: 00:39:46

thinking, Oh, well, I'm not sure if

that's, you know, if that's right.

626

: 00:39:52

it's sort of, so it's being bold

as well and trusting yourself.

627

: 00:39:57

heather_2_08-07-2024_100754: that

trust and taking action on that trust.

628

: 00:40:00

Um.

629

: 00:40:02

Because sometimes your guide, yeah,

sometimes your guiding is, guidance

630

: 00:40:06

feels like it's way left field.

631

: 00:40:09

Like,

632

: 00:40:09

squadcaster-05if_2_08-07-2024_100753:

Well, I mean, the fully booked Femme

633

: 00:40:11

Preneur Festival that I ran back

in March, that came from guidance.

634

: 00:40:16

And it's not something, if you'd asked

me a couple of weeks before whether I'd

635

: 00:40:19

run a, an online virtual summit with

all those hundreds of women, I would

636

: 00:40:24

have said, Oh no, that's not my thing.

637

: 00:40:27

heather_2_08-07-2024_100754: you were, it,

638

: 00:40:28

squadcaster-05if_2_08-07-2024_100753:

guided to do it.

639

: 00:40:29

I had to do it.

640

: 00:40:30

And I did it.

641

: 00:40:30

And it was a huge success.

642

: 00:40:32

I'm thinking, well, thank

goodness I follow, you know, thank

643

: 00:40:35

goodness I bold enough to do it.

644

: 00:40:38

heather_2_08-07-2024_100754: yeah, no,

it was amazing and how, how you managed

645

: 00:40:42

to organise everything so quickly

as well was really quite magical.

646

: 00:40:46

squadcaster-05if_2_08-07-2024_100753:

Because, because I was being guided.

647

: 00:40:48

heather_2_08-07-2024_100754: Yeah, yeah,

648

: 00:40:50

squadcaster-05if_2_08-07-2024_100753:

to, if I tried to do it from my

649

: 00:40:52

logical human brain, it would have

been a massive amount of work.

650

: 00:40:56

I probably would have

ended up resenting it.

651

: 00:40:59

It would have, I would have

been messed around by people.

652

: 00:41:02

You know, none of that happened.

653

: 00:41:03

It was so, it was like a

hot knife through butter.

654

: 00:41:05

It was so easy and so fun.

655

: 00:41:10

heather_2_08-07-2024_100754: yeah, yeah,

656

: 00:41:11

squadcaster-05if_2_08-07-2024_100753:

of working in alignment and try, you

657

: 00:41:15

know, as I say, working with your

higher self and being guided and

658

: 00:41:19

It's just doing what you feel, what

you're guided to do and trusting

659

: 00:41:22

that that's, that's the right thing.

660

: 00:41:24

Which I know is, it's easy to

say and it's, it's, I've been

661

: 00:41:27

doing this work for years.

662

: 00:41:28

It's not like I just started

yesterday and now I've got it all

663

: 00:41:31

figured out and it's still a work

in progress, but would definitely

664

: 00:41:36

encourage anyone that's listening

to this to that part of themselves.

665

: 00:41:43

And, um, I've got a free meditation

as well if anyone's interested called

666

: 00:41:48

Meet Your Inner Marketing Team.

667

: 00:41:49

And this is where you work

with your higher self, but also

668

: 00:41:53

certain guides that help you with

certain parts of your marketing.

669

: 00:41:58

So it's almost like having a, a

board of directors, but they're

670

: 00:42:01

all personalized for you and all,

all working with your higher self.

671

: 00:42:06

heather_2_08-07-2024_100754: that's

brilliant, I think I could do with that.

672

: 00:42:09

Um, I'll get

673

: 00:42:10

squadcaster-05if_2_08-07-2024_100753:

link.

674

: 00:42:11

heather_2_08-07-2024_100754: I was

going to say, if you send me the

675

: 00:42:13

link to that and the 333, I can put

them in the show notes for anyone.

676

: 00:42:17

Um, it's been amazing chatting.

677

: 00:42:22

I could go on.

678

: 00:42:23

Um, we have covered a lot.

679

: 00:42:28

Is, is there anything that's coming up

for you that you'd like to, to share?

680

: 00:42:34

squadcaster-05if_2_08-07-2024_100753:

I don't think so.

681

: 00:42:35

I think we've covered so much, but I would

just say to people, please trust yourself.

682

: 00:42:42

Please feel strong enough in yourself

to know your own worth and value.

683

: 00:42:48

And as I say, work with

your higher self and

684

: 00:42:54

take the bold action because life's

amazing when you allow it to be.

685

: 00:42:59

But we just, we, we're Good at boxing

ourselves in and making ourselves and

686

: 00:43:05

actually just blow those walls away and

step out and be yourself and enjoy life

687

: 00:43:11

and enjoy business and have fun with it.

688

: 00:43:13

And my mantra is, my closing

comments are, you know, marketing

689

: 00:43:19

gets to be fun and easy.

690

: 00:43:21

So thank you so much, Heather.

691

: 00:43:24

heather_2_08-07-2024_100754:

You're welcome and thank you.

692

: 00:43:25

It's been really, really, um, good.

693

: 00:43:28

I've learnt a lot.

694

: 00:43:29

So it's been really good talking to you

and thank you for sharing everything.

695

: 00:43:34

squadcaster-05if_2_08-07-2024_100753:

Oh, thank you for having me.

696

: 00:43:36

heather_2_08-07-2024_100754:

Thank you and speak soon.

697

: 00:43:38

Bye.

698

: 00:43:40

HeatherV: Thank you so much for taking

the time to listen to this week's episode.

699

: 00:43:44

If you enjoyed it or think it would be

valuable to others, please do share.

700

: 00:43:48

And if you really enjoyed

it, please leave me a review.

701

: 00:43:51

It really helps the podcast.

702

: 00:43:54

All of the links are in the show notes

and I look forward to seeing you next

703

: 00:43:59

week on the Choosing Happy podcast.