Episode 51

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Published on:

18th Dec 2023

Episode 51 - Choosing Happy - Interview with Fifi Mason - The Introverts Coach

This weeks Choosing Happy Podcast interview is with Fifi Mason – a beautiful soul, Entrepreneur and guardian of us introverts. She is the Introvert's Impact Coach and is a personal brand invisibility coach. Her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact, and create the change they wish to see in the world. 

What a powerful and insightful chat we had.  

Interview: Self-Silencing Fears and the Journey to Authenticity with Fifi Mason

In this episode of the Choosing Happy Podcast, Heather engages in an enlightening conversation with Fifi Mason, the Introvert's Impact Coach. 

Fifi discusses her personal journey from freelancing in brand design to becoming a personal brand invisibility coach. 

After facing several challenges, particularly difficult clients, Fifi decided to revamp her business and work chiefly with quiet coaches and introverted impact makers. 

She offers deep insights into self-silencing, presenting five key reasons why individuals might hold back their thoughts or opinions. These include worrying about how others will react, feeling one's ideas are insignificant, fearing not being able to defend one's ideas, and feeling inadequate or not having the right to express one's ideas. 

 Fifi highlights the importance of authenticity, self-worth, and the inner belief in one's thoughts and ideas. 

This inspiring conversation also emphasizes that overcoming self-silencing is a continuous journey, with Fifi providing various tools that she detailed more comprehensively in her book, 'Stop Self Silencing'.

About Fifi:

Fifi Mason is a Personal Brand & Visibility Coach, her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world.

Fifi's Links:

@thefifimason on Instagram

Fifi's Facebook group

Fifi on YouTube

Fifi's Website

 

Timestamps:

00:00 Introduction and Guest Introduction

00:40 Guest's Journey to Becoming an Introvert's Coach

01:21 Challenges Faced and the Journey of Self-Discovery

03:06 The Process of Building a Personal Brand

06:36 The Impact of Coaching and Self-Learning

08:45 The Evolution of the Guest's Clientele

09:42 The Challenges of Being a Solo Entrepreneur

10:27 Understanding the Stages of Becoming Known

11:28 The Concept of Self Silencing

13:59 The Impact of Self Silencing on Personal Branding

14:08 The Five Most Common Forms of Self Silencing

29:01 The Significance of Thoughts and Ideas

32:22 Understanding the Journey to Mastery

34:17 The Impact of Mindset on Success

35:11 Defending Your Ideas in the Age of Cancel Culture

38:47 The Fear of Conflict and Its Impact on Self-Expression

43:27 The Struggle with Imposter Syndrome and Self-Worth

49:37 The Power of Showing Up and Making an Impact

54:07 The Journey of Self-Expression and Overcoming Self-Silencing

59:57 Final Thoughts on Authenticity, Belief, Balance, and Belonging

I do hope you find this episode useful. Please share if you think someone you know would benefit from the very powerful message. Please leave a review if you enjoyed it.

Heather Masters

Copyright 2025 Heather Masters

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What you can do now...

Join the new community at www.choosinghappy.co.uk/community

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I do hope you find this episode useful. Once again, if you know someone who may benefit from listening, please share it.

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About the Podcast

Choosing Happy
"For entrepreneurs who are tired of toxic positivity and ready for real transformation
Ready to break free from old patterns and choose joy in a noisy, demanding world?
You’re in the right place.

The Choosing Happy Podcast is where techies, entrepreneurs, transformational practitioners and creative souls come to reclaim happiness, shake up their mindset, and unlock more meaningful wins—no toxic positivity, just real stories, honest wisdom, and practical tools.

Hosted by Heather V Masters, certified trainer, coach, NLP master practitioner, and ex-corporate burnout survivor turned joy champion, every episode blends bold myth-busting, brutally honest moments, and uplifting insights.
Here, you’ll hear everyday tales about messing up, getting back up, and finding clarity in chaos.
This isn’t polished perfection—it’s raw, relatable, and relentlessly positive.

Whether you’re stuck in a rut, ready for a pattern break, or craving authenticity in your business and life, you’ll find strategies, experiments, and support to help you thrive.
Expect weekly bite-sized wisdom, longer deep-dives, and monthly guests who aren’t afraid to challenge the status quo.

What You’ll Get:
Real stories & hard-won lessons: The truth behind success—failures, pivots, and tiny happy experiments.

Mindset shifts for real life: Ditching the fluff and finding joy in the messy bits.

Actionable tools: Live tests, wins jars, A–B experiments, reframes you’ll actually use.

A vibrant, supportive community: Share your wins, get inspired, and rediscover what makes you happy.

Join us and choose happy—one honest conversation at a time.

Listen on Apple Podcasts, Spotify, or at www.choosinghappypodcast.com.
Connect with Heather, join the community, and let’s thrive together!

Coaching: Email heather@heathervmasters.com for personalised support.

Newsletter: Get weekly tips at https://www.choosinghappy.online/realhappynews.

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Love the podcast? Like, share, and subscribe! Support us at www.buymeacoffee.com/heatherv or www.choosinghappypodcast.com/support.
Disclaimer
Content is for informational purposes only, not medical advice. Techniques may evoke strong emotions; engage at your discretion. If facing trauma or mental health challenges, consult a professional. Heather V Masters isn’t liable for outcomes from applying this content. See full disclaimer for details.
© 2025 Heather V Masters. All rights reserved.
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About your host

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Heather Masters

Hello, I’m Heather V Masters—your host of the Choosing Happy Podcast and a passionate guide for techies, entrepreneurs, and creatives ready to thrive!

As a certified Master coach, NLP trainer/ Master Practitioner, and hypnotist, I bring a unique blend of tools to help you break free from limiting patterns and choose happiness every day.
My journey began with corporate burnout, where I discovered the power of mindset shifts to transform my life. That spark led me to build thriving communities like the Creative Writing Tips Club and launch this podcast, where I share the strategies that helped me—and can help you—create a life you love. From NLP techniques to heartfelt stories, I’m here to empower you with actionable insights and a warm, authentic vibe.

When I’m not podcasting, you’ll find me coaching clients, writing, or sipping a cuppa while dreaming up new ways to inspire joy. Let’s choose happy together—join me on this journey!

Connect with Heather
Email: heather@heathervmasters.com

Community: www.choosinghappy.co.uk/community

Newsletter: https://www.heathervmasters.com/sundaynewsletter