Wishing the best of everything for the holidays and have a very blessed day!
Thank you for joining me at this special time.
This weeks Choosing Happy Podcast interview is just as special and I am sure it's one you'll enjoy. I got to chat with Samantha Dawkins - who is a social media manager, coach, mental health advocate as well as being very, very knowledgeable and heart-centered.
I loved talking with her and I hope you will enjoy the conversation as much as I did!
Choosing Happy: Finding Authenticity and Success in Therapy, interview with Samantha Dawkins
In this episode of the Choosing Happy podcast, host Heather Masters interviews therapist and mental health advocate, Samantha Dawkins, who shares her professional journey from working as an executive assistant in the corporate world to finding happiness in helping therapists succeed through online presence.
Samantha discusses the importance of understanding one's ideal clients, translating business goals into effective social media strategies, and embracing authenticity for more impactful connections. Furthermore, she also provides valuable insights into overcoming mental health challenges, mindset roadblocks, and the fear of online visibility, as well as emphasizes the significance of pricing your services fairly and investing in your business.
Samantha is a social media manager, coach, support worker and passionate mental health advocate who specialises in helping therapists show up authentically and with confidence online.
00:00 Introduction and Christmas Greetings
00:19 Introducing the Guest: Samantha Dawkins
01:36 Samantha's Journey to Finding Happiness
02:00 Transition from Corporate World to Entrepreneurship
03:37 Choosing Mental Health as a Niche
05:01 Overcoming Mental Blocks in Showing Up Online
07:26 Tips for Overcoming Fear of Visibility
11:45 Overcoming Perfectionism and Embracing Mistakes
14:06 Dealing with Negative Internal Chatter
20:04 The Importance of Authenticity in Online Presence
22:30 Growing Visibility on Social Media
30:05 Overcoming Financial Mindset Blocks
31:52 The Importance of Sales and Pricing in Business
33:08 The Importance of Financial Growth in Therapy Business
33:34 The Struggle of Therapists with Pricing
34:21 The Impact of Pricing on Client Commitment
34:51 The Influence of Pricing on Client Type
36:11 Avoiding Price Competition and Valuing Your Services
37:10 The Value of Personal Service in Business
38:01 The Importance of Not Competing on Price
39:57 The Role of Social Media in Business Growth
43:33 The Importance of Building an Email List
47:27 The Risks of Relying Solely on Social Media
49:35 The Importance of Setting Business Goals
51:46 The Role of Content Pillars in Social Media Strategy
55:21 Tips for Starting Out as an Entrepreneur
58:29 Finding Happiness in Your Work
59:25 How to Contact Samantha
01:00:21 Conclusion and Final Remarks
I do hope you find this episode useful. Please share if you think someone you know would benefit from the very powerful message. Please leave a review if you enjoyed it.
Copyright 2024 Heather Masters
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I do hope you find this episode useful. Once again, if you know someone who may benefit from listening, please share it.